I get many RFPs that come across my desk every year (5 in the last month), and I almost never end up submitting a proposal. I haven’t in the last 3 years. Am I a snob? Am I so burdened with work that I don’t want more? Am I too lazy? No, no, and no. […]
True story: New client, Blue Bird Pizza. They’re in Worcester, and have been a fixture in the community for years. We started work with them this week, and will be building out their site, Facebook community and doing a great marketing campaign to bring in the revenues. In the business owner’s excitement for getting a […]
Highlights·How To·Internet Marketing·Marketing Process·Relationship Marketing·Social Media Marketing
Four Ways to Use Twitter for Effective Brand Outreach
When you have only 140 characters to convey your brand message, you must strategize carefully and write forcefully and consistently. That advice which I recently posted on Twitter (‘Tweeted’), friends, is 134 characters. After you read this blog post, you’ll understand that when it comes to Twitter, the quotation attributed to Mark Twain, “I would […]
So. Still think social media is just a fad?? Watch this video and weigh in. It perfectly captures the whole picture. After you watch it, you should have a shift in thinking to “Wow – I had no idea” and want to start somewhere. Great idea. Do it!! A word of caution. You should have […]
My friend Mike Klezeras forwarded me an email today from the AAAA, the American Association of Advertising Agencies. Its contents MADE MY YEAR. It’s on-point with what I’ve known all along. …but it still feels fantastic to be proven you’re right, especially by the AAAA!!! Here’s what the email had to offer: Agency 2.5: How Agencies […]
The search engines’ “rules” change constantly. Working with us, you are in good, knowledgeable hands. We stay current with all the trends, available algorithmic information, and updates so our clients get the best possible ranking and keep it. Email marketing and newsletters are one of the best ways to keep in touch with and stay […]
Design·Internet Marketing·Marketing Process·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
Top 10 FREE Marketing Ideas (That WORK!)
In what could easily be described as a recession, the current state of the economy is forcing small and large enterprise alike to consider alternative means of marketing; some low cost, some free. Here’s a list of things you can do to market your company that won’t cost you a thing, but that will usually […]
Here’s my five suggestions written out (copy and paste, if you want!) Volunteering Video Blogging (Vlogging) Social Media Relationship Building over Lunch Article submissions Here are some relevant links to this post: YouTube LinkedIn Twitter Facebook What do you think? Will you try any of these? Are you already doing one or more of these? […]
Domain names serve two purposes. One, to point people to your online presence, and two, serve as an additional marketing tool. To make this month’s article really easy to read and learn from, I’ve created this chart of some fictitious (hopefully!) domains and critiqued them. Domain Comments www.mycompany.com Rating: good It is short, to the […]