Remember our blog, B2B Social Media: Branding and Business Targeting? In many ways, this was an “I told you that story so I could tell you this one.” While that blog focused on the basics, such as tailoring your website and voice to reach your B2B industries on social media, as well as how to […]
It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of Facebook user data to influence elections and other political activities. Since the data scandal leaked, Facebook’s drawn-out silence and lack […]
For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established, successful brands that are looking to seriously develop a plan to get into social media. In many ways, becoming established […]
While other social media platforms might be “up and coming,” it’s Facebook that is the current social media giant with 2.07 billion (with a b) monthly active users and 68 percent of US adults having an account, according to a stats round-up by Hootsuite. People connect, post, and read about each other’s lives all the […]
Okay, so you’re ready to put down some money to advertise your product or service on the internet. Modern online advertising on most platforms allows you to advertise immediately to whoever you want, without having to wait for the printer or the publisher. But now that you’ve made the decision to advertise, what platform to […]
Everyone is on Facebook. For many people, their Facebook profile may be the main way people can find them online. So it doesn’t take much of a stretch to apply the same mentality when it comes to a business. After all, having a Facebook page is a relatively straightforward and inexpensive way of being able […]
Facebook, LinkedIn, Instagram, Twitter—these are just a few of the many social media platforms available to business owners. Given these tools to help grow your online presence, how do you find which platform is best for your business? As a business owner using social media, one of your goals is to figure out where your […]
We all have a story to tell, how will you tell yours? In case you haven’t noticed, Facebook now has the “Stories” feature. In March, Facebook launched Stories to challenge rival, Snapchat, since they turned down a $3 billion buyout offer from Facebook. Facebook users can now post Stories to their feeds just like ones […]
Each social media has their own strengths and weakness: knowing the difference and using the right one in any given circumstance will help boost your message and make sure you’re spending your money in the most effective way. While you might have a presence on multible platforms, which ones should you focus on, and when […]
Whether you choose to do it yourself, handle it internally with another person or outsource it, the fact is