A microphone on a stage with a fuzzy backdrop of an auditorium set up for a seminar

When Can I Return to In-Person Marketing?

Remember free samples of artisan jams at the grocery store? Do you miss the days of winning over clients by hosting compelling seminars? Engaging in these in-person marketing activities seems a lifetime ago. With the persistent struggle against COVID raging on, business owners and entrepreneurs are wondering whether they’ll ever be able to pursue in-person […]
A sign on top of a table next to a plant that reads "Face Mask Required"

How to Notify Your Clients of Your Ongoing Mask Policy

With Massachusetts rescinding the mask mandate for all industries – except for health care facilities and public transit – businesses no longer have to enforce face coverings. However, COVID-19 remains a very real threat, and masks are still an effective preventative against transmission. As a business owner, you have the right to continue to enforce […]
A syringe and COVID-19 vaccine bottle on top of face masks which are atop blue flowers on a blue background.

May COVID-19 Rundown: Vaccines Lead to Blossoming Reopening

This time last year, the saying, “Make hay in May,” had never seemed so fruitless, as we were all heavily quarantined during the height of the pandemic. Now, a year later, May is bringing more than just flowers; it’s bringing hope. With vaccine appointments extended to all adults, proactive reopening plans, and even more grants […]
A business woman using her hand to some a line of dominoes from tipping over a large grouping of dominoes on a wooden desk, meant to portray crisis management for businesses

Business Bootcamp: Facing Crises with Candid Communication

While the end of the pandemic is in sight, a new crisis is bound to rear its head in the future. If there’s one thing COVID has taught businesses, it’s that despite your preparedness, no company is impervious to the unpredictability of a sudden disaster, internal or external. Managing your business’s public relations and facing […]
A face mask on a green background decorated in a St. Patrick's Day headband, meant to represent Massachusetts' COVID reopening plans advance in March

March COVID-19 Rundown: Reopening Plans Spring Forward

Massachusetts is making significant progress in the fight against COVID, and as a result, we are being rewarded for our efforts. With drops in daily COVID cases and hospitalizations and vaccination rates continuing to soar, Massachusetts seems to finally be on the path to recovery. With society on the mend, it’s been deemed safe to […]
Frosted pine needles, a wooden snowflake, and a popped bottle of champagne lying over a face mask atop a wooden table.

January COVID-19 Rundown: New Year, New Measures

COVID-19 isn’t going to clock out now that 2020 is over, and with the recent and horrifying assault on our Capitol, it’s difficult to predict whether 2021 will be much better. While it may seem the country is spiraling down a dark path, local government is still taking action to support communities and stop the […]
A rustic wooden table topped with an assortment of Thanksgiving Day vegetables such as squash and pumpkins next to a sign that reads, "Stay Safe."

November COVID-19 Rundown: Addressing the Tightening Restrictions

Although it may not look like it from our current perspectives, we have reasons to give thanks this Thanksgiving. As Massachusetts residents, we continue to have infection rates that are lower than most of the country. Also, we can appreciate how our community has come together to support local businesses this year. Nevertheless, cases are […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Eleventh Installment

Although Massachusetts is still considered a low-risk state, coronavirus cases are steadily on the rise. Due to eased restrictions and lack of enforcement, some of the population has begun to engage in unsafe practices. As a result, the Baker–Polito Administration has not only tightened some of the restrictions on traveling and gatherings last week, but […]