The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]
Just because your website looks professional from a design standpoint doesn’t mean it’s effective at drawing traffic behind the scenes. Organic traffic and conversions are some of the biggest indicators of a successful website, but it’s difficult to draw visitors if your pages aren’t being ranked on search engines. If you find your website isn’t […]
Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content. From there, it’s about finding out your best options, which should be guided by three factors: relevance of content, ease […]
While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
Search engines are the gateway to the internet. This is especially true when it comes to companies and their services. If you want people to find you, you have to show up in their search results, first page, and preferably higher than your competition. To do this, you have two major tools at your disposal: […]
If you haven’t yet heard about Google’s latest algorithm update, Google Hummingbird, then you will probably need to change the face of your SEO marketing plan once you’ve read this article.
Highlights·How To·Internet Marketing·Marketing Process·Search Engine Marketing·Search Engine Optimization
Keyword optimization is the process of researching, analyzing and choosing the most suitable keyword phrases for your content, and your audience. If you are trying to optimize for Google, you absolutely cannot neglect keyword research.
The definition of “white paper” can vary from person to person, company to company, industry to industry. In short, a white paper is an authoritative report or guide that solves a reader’s problem, answers their question, or helps them make a decision.
Highlights·Internet Marketing·Performance Management·PPC Advertising·Search Engine Marketing·Search Engine Optimization·Small Business
PPC is an online advertising strategy – and a fantastic lead generation tactic – that has the potential to deliver very targeted leads to your website.
Highlights·Internet Marketing·Online Public Relations·Search Engine Marketing·Search Engine Optimization
Whether you’re highlighting an event, promotion, new product or charitable donation, online press releases are the vehicle to getting your message in front of the public eye.