This article originally appeared in the Worcester Business Journal on April 29th, 2019. Every business needs advice, especially for matters outside its expertise. We’ve been helping clients for 20 years, and we’ve seen businesses thrive and die in New England due to how they handled marketing. Ignoring critical parts of marketing and brand management will […]
Your Brand is More Than Your Logo Insights from the Front Line of Marketing Our own COO Julia Becker Collins is teaming up with Phil Hollows, CEO of FeedBlitz, to bring you insights into marketing and brand development straight from the front lines of marketing, both as a marketing agency and a branded company in […]
Room to accommodate a growing team and client-base in Westborough, MA We are thrilled to announce that the Vision Advertising team has moved to a new location due to rapid company and client growth. Specifically, 182 Turnpike Road in Westborough, MA. Our new space (double in size) streamlines accessibility for all our Boston clients, upholds […]
Gaining the necessary real-world experience that is needed for most careers can be incredibly challenging. Most companies require 3-5 years of job experience which can keep many college-age men and women from even attempting to apply to certain positions. If you are a college student or a recent graduate, a word of advice would be […]
On May 30th, 2018, Laura DiBenedetto and Julia Becker Collins – Vision Advertising’s CEO and VP respectively – attended a brew fest hosted by the Worcester Business Journal (WBJ). However, they weren’t there to sample the local beer (most of which goes poorly with Julia’s celiac), they were there for the main event: the WBJ’s […]
This article originally appeared in the Worcester Business Journal on November 27th, 2017. Houses are built with blueprints; businesses are built with plans. Plans make the difference. Creating a winning marketing plan is to work within realistic goals, resources and options. This drives results. The best, most user-friendly plans contain: • A spreadsheet listing each […]
This question is one that is asked repeatedly. From small businesses to large corporations, you will likely hear many different answers to the question of timing your press releases. Many experienced public relations pros will tell you Mondays and Tuesdays are the prime days, whereas PRNewswire recommends sending your press releases in the middle […]
This article originally appeared in the Worcester Business Journal on October 2nd, 2017. Deciding whether to hire in-house marketers or to outsource to an agency isn’t always easy. Every situation is different, and there are variables. To keep things simple, I suggest starting by exploring three critical questions.
This article originally appeared in the Worcester Business Journal on May 1st, 2017. When she was 19, Laura DiBenedetto founded Vision Advertising in Worcester. After nearly two decades of purposeful slow growth, the seven-employee company specializes in advertising for hospitality and professional services firms. Her next big adventure is buying her own free-parking building in […]
Vision Advertising has announced that they have hired Julia Becker Collins as the new Vice President of Marketing & Operations to the team.