Stamp containing the word authentic several times.

Be Authentic; Don’t be a Commodity

The purpose of authenticity in your branding is differentiation, and more importantly, disqualification.  You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company.  You won’t keep them anyway. The wrong clients won’t like working with you once they see […]
Photo Of Facebook Web Page.

Can I Run a Business with Just a Facebook Page?

Everyone is on Facebook. For many people, their Facebook profile may be the main way people can find them online. So it doesn’t take much of a stretch to apply the same mentality when it comes to a business. After all, having a Facebook page is a relatively straightforward and inexpensive way of being able […]
Business persons going over fincial options.

How Much Does It Cost to Work with a Marketing Agency?

We all sometimes need help, and businesses are no exception. Working with experts from a third party can provide you with options and business opportunities that wouldn’t normally be available from your own staff. This is extremely important for Small and Medium-Sized Businesses (SMBs) who don’t have the staffing budget for full-time employees with certain […]
social media platform logos

Social Media Platforms; Where Does Your Audience Live?

Facebook, LinkedIn, Instagram, Twitter—these are just a few of the many social media platforms available to business owners. Given these tools to help grow your online presence, how do you find which platform is best for your business? As a business owner using social media, one of your goals is to figure out where your […]