This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]
As a marketing agency, we know all about the value of awards for your own marketing, so we’d be remiss if we didn’t highlight the following marketing award Vision Advertising just got! We’re very honored to be listed in the Worcester Business Journal as one of their top 10 “Advertising, Marketing & Communications Firms” in […]
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]
Like for most businesses, 2021 for Vision Advertising has been adjusting to the new normal – everything from how we’re running our business to the changing demands of our clients. That’s why it’s so good to see that some things never change – namely the Worcester Business Journal releasing another Book of Lists for Central […]
2020 has been one hell of a year, so we’ve been looking forward to the 2020 Worcester Business Journal’s Book of Lists as one of the few rays of sunshine in an otherwise difficult year. The WBJ did not disappoint, with Vision ranking as a 10 Top Marketing Agency of Central Massachusetts and – in […]
This article originally appeared in the Worcester Business Journal on April 13th, 2020. It’s easy to look at everyone in the same industry as you as your enemy, but it’s incredibly short-sighted. You will find businesses in your network overlap with your own, but that overlap is rarely complete. It’s in these mutual gaps in […]
This article originally appeared in the Worcester Business Journal on May 13th, 2019. 10) You get out what you put in. Make a real effort, treat interns like valued staff, and you get amazing results. Minimal effort on your part will produce minimal results – and disappointed interns. 9) Make sure you’ve got the time […]
This article originally appeared in the Worcester Business Journal on April 29th, 2019. Every business needs advice, especially for matters outside its expertise. We’ve been helping clients for 20 years, and we’ve seen businesses thrive and die in New England due to how they handled marketing. Ignoring critical parts of marketing and brand management will […]
On May 30th, 2018, Laura DiBenedetto and Julia Becker Collins – Vision Advertising’s CEO and VP respectively – attended a brew fest hosted by the Worcester Business Journal (WBJ). However, they weren’t there to sample the local beer (most of which goes poorly with Julia’s celiac), they were there for the main event: the WBJ’s […]
This article originally appeared in the Worcester Business Journal on November 27th, 2017. Houses are built with blueprints; businesses are built with plans. Plans make the difference. Creating a winning marketing plan is to work within realistic goals, resources and options. This drives results. The best, most user-friendly plans contain: • A spreadsheet listing each […]