When you’ve poured your heart into your business, your focus is automatically drawn to internal operations. Yet, broadening your brand’s reach requires you to look outward to refocus inward. Researching your competitors helps you gain a competitive edge in your industry. It allows you to define the landscape, what’s needed of you to stand out, […]
When we talk about SEO – Search Engine Optimization – we’re really talking about SEO for Google Search. This is the most used search engine because it’s continued to evolve with the times, breaking up predatory SEO and adding in features that make it easier for people to find what they need and businesses list […]
The goal of search engine optimization (SEO) is to elevate your website from the depths of obscurity to the top of Google results. However, as with any hunt for stardom, there are always those looking to take shortcuts. In the world of search engines, the two competing approaches to maximizing SEO are called white hat […]
Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are several ways you can resurrect your website from the depths of obscurity. It can take a fair amount of work […]
Just because your website looks professional from a design standpoint doesn’t mean it’s effective at drawing traffic behind the scenes. Organic traffic and conversions are some of the biggest indicators of a successful website, but it’s difficult to draw visitors if your pages aren’t being ranked on search engines. If you find your website isn’t […]
Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content. From there, it’s about finding out your best options, which should be guided by three factors: relevance of content, ease […]
Let’s go into hypothetical mode: Let’s say you own a company. Let’s say that company that sells tires, and you’ve got a website on a domain you’ve had forever. Let’s call this website “weselltires.com” and say you’ve had it for 10 years. However, when you’re typing in keywords into Google, from “where to buy tires” […]
Just like in any specialized field, SEO (search engine optimization) has its own share of insider jargon (and that’s not even counting the term “SEO” itself). When looking how to increase your website ranking on certain keywords or overall, you’ve probably seen responses such as “make sure there are backlinks to your website” or “backlinks […]
Search engines are the gateway to the internet. This is especially true when it comes to companies and their services. If you want people to find you, you have to show up in their search results, first page, and preferably higher than your competition. To do this, you have two major tools at your disposal: […]
Highlights·How To·Internet Marketing·Marketing Process·Search Engine Marketing·Search Engine Optimization
4 Essential Keyword Optimization Tips
Keyword optimization is the process of researching, analyzing and choosing the most suitable keyword phrases for your content, and your audience. If you are trying to optimize for Google, you absolutely cannot neglect keyword research.