Whether you’re sending e-newsletters, coupons and discount codes, or other updates and announcements about your company, keeping in touch with your list of email subscribers is important. But you also don’t want to be emailing so often that you’re overwhelming or annoying them. Finding the delicate balance can be difficult. So, if you’re trying to […]
The holidays can be a great time to market your business. Even if you don’t sell goods and services related to the specific holiday, it’s still a chance to expand your reach to new customers and retain current clients. But not all holidays are celebrated by all your clients, and not all of your audience […]
Marketing professionals are often heard saying that an email subscriber list is one of the most—if not the most—important, valuable elements of a business’ marketing strategy. Sure, you can post on social media platforms, run print and digital ads, and blog about your products or services. And while these are all worthy marketing approaches, none […]
The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of necessity, the “new normal” we’re experiencing in 2022 still puts precedence on these online components. But as always, with so […]
Strong relationships are built on personal connections. Do you want your subscribers to open and interact with your emails? Then you need to engage with them using a personalized approach. Of course, typing customized emails for each individual on your subscriber list is not feasible, which is where email marketing automation comes in handy. This […]
Email newsletters can be used to deliver a variety of messages, from promoting new products or events to fostering brand awareness. However, they’re one of the hardest emails to do right. While they can prove a useful marketing tool, going about them the wrong way can instantly land them a spot in your email subscribers’ […]
When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
Many businesses have been born from hobbies, and it’s the path to a fulfilling career for many entrepreneurs. While starting your own business can be intimidating, the efforts are often rewarding. Yet, there’s nothing small about being a small business owner. By shouldering the immense task of becoming a business owner, not only are you […]
As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]
Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even alienation of their current users. Marketing and sales should always be looking forward to these new clients, but forgetting the […]