Email inbox full of messages on the screen of a laptop with two hands in frame.

Personalize Your Communication with Email Marketing Automation

Strong relationships are built on personal connections. Do you want your subscribers to open and interact with your emails? Then you need to engage with them using a personalized approach. Of course, typing customized emails for each individual on your subscriber list is not feasible, which is where email marketing automation comes in handy. This […]
Business workers standing around a laptop with a 404 error.

When Facebook Was Down, Did It Halt Your Business? Let’s Fix That

When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
Two female artisans surrounded by pottery on shelves staring at a laptop.

Marketing Hacks to Convert Your Side Hustle into Your Main Hustle

Many businesses have been born from hobbies, and it’s the path to a fulfilling career for many entrepreneurs. While starting your own business can be intimidating, the efforts are often rewarding. Yet, there’s nothing small about being a small business owner. By shouldering the immense task of becoming a business owner, not only are you […]
Collage of various digital marketing and sales tools, including promos, emails, ecommerce, and more.

Are You Handling 2020 Holiday Marketing and Sales Differently?

As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]
Person typing on keyboard with images of email icons floating above, represending newsletters or emails.

Setting Up a Company Newsletter for Retention Marketing

Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even alienation of their current users. Marketing and sales should always be looking forward to these new clients, but forgetting the […]

Why Businesses Shouldn’t Forget About Retention Marketing

There’s a saying: “Make new friends but keep the old. One is silver, and the other gold.” For almost all businesses, their strength and income are based on who currently uses their products and services, not who might. Outside of valuation, potential won’t make you money. Therefore, it’s interesting that so many companies focus on […]
Matching Your Business with Your Email Marketing Platform II

Match Your Business with Email Marketing Platforms II

In part I of this blog, we discussed what functions of email marketing are the most important to you and your business. In this blog, we’ll give a rundown on two email marketing platforms that we are able to use for our clients, and their highlights. Again, there’s not one software solution that is considered […]