This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]
Looking to build upon your marketing prowess but don’t have the budget to spend on consultations or classes? Then we hope you’ve been taking advantage of Vision Advertising’s free webinar series: Business Bootcamps! At Vision Advertising, we’re passionate about marketing education. Our professional marketers focus intently on getting entrepreneurs and small businesses over the initial […]
When it comes to marketing your business, one of your biggest tools will always be yourself. People buy from people, and the more you can get yourself out there being seen, heard, and engaging with potential customers, the more leads you will find. For many, including myself, this means workshops and speaking engagement. But with […]
Recently, I was networking with a colleague and was on an initial phone call with him. When I explained that we were women-owned and -run, he responded with, “Oh, you’re only trying to work with women.” To him, stating your business is women-owned, minority-run, etc., means that you are only selling to those groups. Calmly, […]
This article originally appeared in the Worcester Business Journal on February 22nd, 2021. Once you have employees, your business changes. Leadership isn’t defined by what you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form […]
This article originally appeared in the Worcester Business Journal on January 25th, 2021. When hearing the term “small business,” you probably envision a decades-old hardware store or that North End restaurant you order takeout from once a week. However, other small business owners and I are finding out the hard way there is an exploitive […]
Once you have employees, your business changes. Leadership isn’t defined by that you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form different types of leaders with different strengths. When I joined the Vision team, […]
This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
This article originally appeared in the Worcester Business Journal on April 13th, 2020. It’s easy to look at everyone in the same industry as you as your enemy, but it’s incredibly short-sighted. You will find businesses in your network overlap with your own, but that overlap is rarely complete. It’s in these mutual gaps in […]