Small businesses have been scaling back their operations and temporarily closing their physical locations due to consumers staying home as a result of the pandemic. Without their patronage, small businesses are left with limited options when it comes to generating income. Fortunately, with the surrounding communities coming together and the benefits of the digital age, […]
A little over a week ago, Vision Advertising moved to work remotely. For us as a primarily digital marketing agency, it was a reasonably smooth transition with our work-from-home guidelines and tools already well established. Now, with the new orders from Governor Baker, we’re helping more and more of our clients not only continue to […]
In the face of the coronavirus (aka COVID-19), we’re seeing unwelcome changes in the US in response to the crisis. Panic buying and hoarding, misinformation, and state orders are disrupting normal life and businesses. More than any of the above, the biggest issue facing your business right now is uncertainty. Your staff isn’t sure if […]
Last month, we ran our second Facebook Live marketing workshop, this time dealing with running an internship program. Now that video stands as a webinar to help you get started with building a plan that both your business and interns can get behind. We’ve been running our program for years: learn in this video what […]
This article originally appeared in the Worcester Business Journal on October 28th, 2019. Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews, Google listings to Glassdoor: these services allow a quick review of stars and top comments to help influence decisions. While […]
When we start a discussion with clients, one of the first parts of our consultation is to go over their current marketing and their current business goals and see how the two line up. Often, much of our consultation with clients is exploring the goals marketing can provide (traffic, online presence, form submissions, etc.) and […]
I was doing an online live workshop recently, and in advance of it, I ran a poll to see what additional topics people wanted me to cover during the Q&A sections. The winner? By a landslide, the most requested topic was: What kind of marketing is the best use of my resources? Every decision in […]
This article originally appeared in the Worcester Business Journal on May 13th, 2019. 10) You get out what you put in. Make a real effort, treat interns like valued staff, and you get amazing results. Minimal effort on your part will produce minimal results – and disappointed interns. 9) Make sure you’ve got the time […]
At the end of March, myself representing Vision Advertising, Phil Hollow of FeedBlitz, and about 20 local entrepreneurs and marketing professionals tackled one of the hardest questions of a business: what is your brand? The workshop – Your Brand is More Than Your Logo: Insights on Branding from the Front Line of Marketing – was […]
This article originally appeared in the Worcester Business Journal on April 29th, 2019. Every business needs advice, especially for matters outside its expertise. We’ve been helping clients for 20 years, and we’ve seen businesses thrive and die in New England due to how they handled marketing. Ignoring critical parts of marketing and brand management will […]