Meeting about restaurant marketing.

Marketing Your New Restaurant Hospitality Group

You’ve established multiple restaurants, built brands and opened new locations. Now it’s time to take it one step further. Expanding into a hospitality group is an exciting adventure for any entrepreneur. This can be a hectic time for the owner, as these events often happen in conjunction with launches of new brands and locations. With […]

In The News: How to create a marketing plan

This article originally appeared in the Worcester Business Journal on November 27th, 2017. Houses are built with blueprints; businesses are built with plans. Plans make the difference. Creating a winning marketing plan is to work within realistic goals, resources and options. This drives results. The best, most user-friendly plans contain: • A spreadsheet listing each […]
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How to Create Your Amazing Life

As a young person just beginning your career, you might be overwhelmed or crippled with self-doubt and/or uncertainty as you’re deciding on the life you want.  You might not feel confident in your place in the world just yet, perhaps you aren’t sure how much money you can earn (or ask for), or maybe you […]
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Can an Intern Do My Marketing?

Ever look at your marketing budget, realize it’s a little (or a lot) smaller than you want it to be, and decide that you need some cheap labor to get it done? You wouldn’t be alone there. Many people share that same thought process and look toward interns as a seemingly ideal way to get […]
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Be Authentic; Don’t be a Commodity

The purpose of authenticity in your branding is differentiation, and more importantly, disqualification.  You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company.  You won’t keep them anyway. The wrong clients won’t like working with you once they see […]

In The News: Marketing: In-house or outsource?

This article originally appeared in the Worcester Business Journal on October 2nd, 2017. Deciding whether to hire in-house marketers or to outsource to an agency isn’t always easy. Every situation is different, and there are variables. To keep things simple, I suggest starting by exploring three critical questions.
Women in Business

Women in Business: Stop Apologizing & Start Living

I’ve been in business since I was 19, and now approaching 40 (what?!), I’m continually blown away that sexism (or ageism) is still even a topic of conversation and a general code of acceptable business conduct… in 2017.  But there it is.  There has always been pressure to accept sexual harassment as a currency of […]

In The News: Making Worcester restaurants fun

This article originally appeared in the Worcester Business Journal on May 1st, 2017. When she was 19, Laura DiBenedetto founded Vision Advertising in Worcester. After nearly two decades of purposeful slow growth, the seven-employee company specializes in advertising for hospitality and professional services firms. Her next big adventure is buying her own free-parking building in […]