Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
If you asked marketers for the last 5 videos what videos you should make for your brand, the answer was probably short-form videos. For better or worse, the internet’s attention span has diminished as every
Service-based businesses need marketing that’s a little different from product-based businesses. The sales process has more steps, and consumers do more research before they reach out for an appointment or quote. So, of course, your
AI has been a disruptive force across almost every industry, and marketing is no exception. Generative AI now has the ability to create whole blogs for business owners at the push of a button. And
If your business isn’t getting the search traffic you deserve, you might have a Search Engine Optimization (SEO) problem, but it might not be the one you think. The solution isn’t changing your name, doubling
Every year, the Worcester Business Journal recognizes outstanding women in business in Central Massachusetts. They are honored both for their impact in the business landscape through growing revenue, launching products, mentoring, and founding new, exciting
To preface this, I want to say that not all advice you get second-hand is terrible; it’s just anecdotal. And that is (for the factors we’ll go into below) much, much more likely to be
You might have seen a story making the rounds about a 9-year-old who spent $118,000 of his father’s company money running YouTube Ads to promote his gaming YouTube channel. While equal parts amusing and horrifying,
Much of the time, a business only thinks about its marketing when it needs more leads, and that’s the only marketing it will focus on. And this can be a very, very expensive marketing mistake.
So, you used AI in your marketing and now your social media is going viral in a bad way, and people aren’t happy. While this is most often due to AI-generated graphics, AI-generated text can
Running ads is expensive, so you always want to make sure you’re getting the best return on investment possible. For Google Ads, the answer is conversions. But that isn’t easy. They require work and a
The goal of marketing is to drive sales. The goal of sales is to increase revenue. But what happens when your sales team is more frustrated than helped by your marketing? This could be a
If you’ve run ads unsuccessfully in the past, where was the failure point? Sometimes the ads just don’t seem to work, but that isn’t always on marketing. It’s worth reviewing your business before and after
