This article originally appeared in the Worcester Business Journal on October 28th, 2019. Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews, Google listings to Glassdoor: these services allow a quick review of stars and top comments to help influence decisions. While […]
“The best advertising is word-of-mouth.” This cliché has been beaten into the ground again and again. Unfortunately, it’s often tossed into a conversation about marketing when people aren’t sure what to say or don’t want to look deeper. If a marketing plan works or doesn’t, it isn’t good enough to just shrug, say “oh well”, […]