Does Word-of-Mouth Marketing Actually Work?
June 15, 2016 | By Nathan Hardt
“The best advertising is word-of-mouth.” This cliché has been beaten into the ground again and again. Unfortunately, it’s often tossed into a conversation about marketing when people aren’t sure what to say or don’t want to look deeper. If a marketing plan works or doesn’t, it isn’t good enough to just shrug, say “oh well”, […]