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The Insane Case AGAINST Having a Web Site

Considering one of the top services of Vision Advertising is web site design and development, you’d think I’d universally promote and endorse everyone having a web site, right?   Seems logical… except that it isn’t a clear cut answer for everyone. Over the last few days, I’ve been conversing with a referral from California about a […]
Happy New Year Hanging Baubles

7 Important Resolutions for 2011

Doing the same thing while expecting different results is the definition of insanity!  Therefore, we should resolve to do some things a little differently. Here are the things I suggest considering for your business: Step outside your comfort zone and explore new marketing possibilities that you may not have been willing to consider in 2010.  […]
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Getting a domain? CRITICAL advice before you do!

True story: New client, Blue Bird Pizza. They’re in Worcester, and have been a fixture in the community for years. We started work with them this week, and will be building out their site, Facebook community and doing a great marketing campaign to bring in the revenues. In the business owner’s excitement for getting a […]
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How and Why to Choose a Domain

Domain names serve two purposes.  One, to point people to your online presence, and two, serve as an additional marketing tool. To make this month’s article really easy to read and learn from, I’ve created this chart of some fictitious (hopefully!) domains and critiqued them. Domain Comments www.mycompany.com Rating: good It is short, to the […]

What the CMS?

CMS = Content Management System. Did you know that FrontPage is being phased out? Bad news for all the FP dependent, theoretically. The CMS solves that problem. There are a bunch of solutions out there; we use WordPress. Imagine… being able to log into a nice tidy little web site and being able to manage […]