Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the pages you’re linking these ads to. Called landing pages, these website pages will be the first (and often last) page […]
When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a critical role. Alongside changes in layout, functionality, and format come changes to the written content, from adding in text for […]
Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content. From there, it’s about finding out your best options, which should be guided by three factors: relevance of content, ease […]
While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
People know what they want. When it comes to food, taste and smell play a huge role in getting your customers to come back for seconds. To get new customer in the door, catching their eye is one of the best tactics in restaurant marketing. Great photography of your food in its native habitat of […]
Here at Vision Advertising, we create a lot of websites for a lot of clients. From those with established websites looking for a refresh or a rebranding, to those excited to be making a website for the first time. One thing most of those clients will need is content for their website. Most of our […]