Individuals produce blogs and videos in front of a giant laptop as an example of expertise marketing.

Education as a Form of Expertise Marketing

Do you like to provide education to potential customers and the community at large when it comes to your business? You can also turn that into great marketing! In the enVisioning Success podcast episode, Fostering Growth: Professional Development Aligned with Avatar Needs, co-hosts Laura and Julia look at making sure the professional development of your […]

Mass Innovation Network Webinar: Making Social Media Work for You

While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to bring her “Making Social Media Work for You” webinar crash course to their audience of startups, business advisors, and innovators. […]
Computer screen displays graphic design program with different design elements like logo and brand colors. Workers gather around a table to brainstorm.

CWE Webinar: Graphic Design for the Non-Designer

One big hurdle for small businesses and entrepreneurs is graphic design. The pressure to create compelling visuals for websites, social media, and print collateral can be intense. While the hurdles of technical skill and cost have deterred many, there are easy and no- or low-cost resources available.  In a recent webinar hosted with the Center […]
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Business Bootcamp: Answering Negative Customer Reviews

A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in our most recent Vision Business Bootcamp. If you’re interested in learning why you should and how to respond to reviews […]
Julia and Catrina of Vision Advertising on Laptops Hosting Webinar

CWE Webinar Series: Advertising on Facebook and Instagram

Social media advertising can be a great way to highlight your business on that platform and direct excited customers (and potential customers) to your products or services. But between understanding terminology, setting targeting and ad budgets, and figuring out how to make great ads, social media advertising can be challenging for small businesses and entrepreneurs.   […]
Leaders Communicate Clearly banner with webinar experts.

Vision Advertising at the Leaders Communicate Clearly Digital Summit

Both our CEO Laura DiBenedetto and COO Julia Becker Collins were invited to speak at the Leaders Communicate Clearly Digital Summit – a series of online webinars equal parts theory and practical teaching from leaders around the globe, released episodically through August and September. Two of the over 21 speakers for the online event, Laura […]