While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to bring her “Making Social Media Work for You” webinar crash course to their audience of startups, business advisors, and innovators. […]
One big hurdle for small businesses and entrepreneurs is graphic design. The pressure to create compelling visuals for websites, social media, and print collateral can be intense. While the hurdles of technical skill and cost have deterred many, there are easy and no- or low-cost resources available. In a recent webinar hosted with the Center […]
A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in our most recent Vision Business Bootcamp. If you’re interested in learning why you should and how to respond to reviews […]
Social media advertising can be a great way to highlight your business on that platform and direct excited customers (and potential customers) to your products or services. But between understanding terminology, setting targeting and ad budgets, and figuring out how to make great ads, social media advertising can be challenging for small businesses and entrepreneurs. […]
Both our CEO Laura DiBenedetto and COO Julia Becker Collins were invited to speak at the Leaders Communicate Clearly Digital Summit – a series of online webinars equal parts theory and practical teaching from leaders around the globe, released episodically through August and September. Two of the over 21 speakers for the online event, Laura […]
When it comes to social media videos, recent trends have shown us that short videos pay off long when it comes to views, engagement, and the often-chased unicorn of going viral. Rolled out as a response to TikTok, Instagram’s reels combine that quick action of that platform with the more mature demographics of Instagram and […]
Instagram can be a fun social media platform for personal use, but you need to know a whole different set of skills as a business. From picking the right account type to features to use to driving followers, engagement, and positively marketing your products and services, it’s a lot to take in. Thankfully, our own […]
While COVID is still visible, it’s in the rear-view mirror for most people and businesses, especially as we move towards the less dangerous months of summer. While caution should still be taken, and many businesses are keeping mask policies in place, it’s also time to start planning for a future where this is just another […]
As you get more involved in social media marketing for your business, you’ll start to note the big gap between yourself and more polished brands: not just images but graphics, including branding, events, infographics, and more. How do you get started when you don’t have a background in graphic design or access to costly design […]
A brand’s image is a significant factor that weighs into a consumer’s decision to buy. If you’re currently in good standing in your industry, it’s obvious to you by now that reputations aren’t built in a day. They require a strong dedication to customer satisfaction. Yet, no matter how long it took you to build […]