When it comes to social media videos, recent trends have shown us that short videos pay off long when it comes to views, engagement, and the often-chased unicorn of going viral. Rolled out as a response to TikTok, Instagram’s reels combine that quick action of that platform with the more mature demographics of Instagram and […]
Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn the new user interface, there are also new tools and streamlined processes for managing and measuring the performances of both […]
If you’ve watched our Social Media 101 webinar, you’re aware that social media is an incredibly valuable marketing tool. On May 14th, we hosted the sequel webinar, Social Media 201, on Facebook Live to help businesses better establish their social media marketing initiatives. With quarantine still in effect for most businesses, now’s the time to […]
Social media has long since matured from a digital hangout for younger generations. Nowadays, social media can be used as a tool to convey your brand identity, direct traffic to your website, and generate sales. Last week, we hosted the webinar, Social Media 101, on Facebook Live to help businesses establish an effective social media […]
During the COVID-19 pandemic, a business can receive harsh criticism or praise depending on how they manage public relations. It’s vital to have a plan in place and open lines of communication when dealing with a crisis of any scale. Last week, we hosted our webinar, Crisis Management & PR, on Facebook Live to support […]
Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook Live is allowing us to reach a broader audience. And what’s more, now that we’ve got both parts of this […]
Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What makes it especially useful is this 40-minute long webinar is now a permanent video on Facebook, allowing everyone to watch […]
B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their sales and marketing is the importance of remembering that their target businesses are still composed of people. By targeting that […]