Mass Innovation Network Webinar: Making Social Media Work for You

While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to bring her “Making Social Media Work for You” webinar crash course to their audience of startups, business advisors, and innovators. […]
A female photographer using Facebook on her phone, working on a table with a camera, pencil holder, and keyboard on top.

Facebook Business Suite vs. Creator Studio: Which is Right for You?

Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn the new user interface, there are also new tools and streamlined processes for managing and measuring the performances of both […]
Marketer working on a social media video.

5 Tips to Incorporate B2B Video in Your Social Media Marketing

B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their sales and marketing is the importance of remembering that their target businesses are still composed of people. By targeting that […]