While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor, Threads, by Instagram/Meta. So does your business need to be on one of these platforms, and if so, which? As […]
APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions and procedures that allow other applications to access features and data of another allows everything from analytics dashboards to third-party […]
It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]
If you’ve watched our Social Media 101 webinar, you’re aware that social media is an incredibly valuable marketing tool. On May 14th, we hosted the sequel webinar, Social Media 201, on Facebook Live to help businesses better establish their social media marketing initiatives. With quarantine still in effect for most businesses, now’s the time to […]
Social media has long since matured from a digital hangout for younger generations. Nowadays, social media can be used as a tool to convey your brand identity, direct traffic to your website, and generate sales. Last week, we hosted the webinar, Social Media 101, on Facebook Live to help businesses establish an effective social media […]
Remember our blog, B2B Social Media: Branding and Business Targeting? In many ways, this was an “I told you that story so I could tell you this one.” While that blog focused on the basics, such as tailoring your website and voice to reach your B2B industries on social media, as well as how to […]
Each social media has their own strengths and weakness: knowing the difference and using the right one in any given circumstance will help boost your message and make sure you’re spending your money in the most effective way. While you might have a presence on multible platforms, which ones should you focus on, and when […]
Whether you choose to do it yourself, handle it internally with another person or outsource it, the fact is
Nobody’s perfect, right? Well, you’re about to be a little closer. Behold this list of what common mistakes people (still)