A cellphone with ear buds plugged in lying next to a computer tablet littered with social media icons

Business Bootcamp: Social Media 101 Remastered

It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
Vision Advertising COO Julia Becker Collins performing the Business Bootcamp Social Media webinar on the screen of a laptop on top of a desk

Business Bootcamp: Finding Sense in Social Media

Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]
Julia presenting the Social Media 201 webinar on a tablet on top of a wooden table.

Social Media 201 Webinar: Prioritizing Your Digital Assets

If you’ve watched our Social Media 101 webinar, you’re aware that social media is an incredibly valuable marketing tool. On May 14th, we hosted the sequel webinar, Social Media 201, on Facebook Live to help businesses better establish their social media marketing initiatives. With quarantine still in effect for most businesses, now’s the time to […]
Twitter bird writing in a folder.

Twitter Marketing Success for CEO’s

Twitter is a highly celebrated, but largely misunderstood tool.  I’ve been on it for a few years myself, and have certainly experience the ups/downs of using the site. It looks SO simple, doesn’t it? The tool is indeed simple (very), but the proper leverage thereof is not easy at all.  Nor is any successful brand […]