Businessman in suit holding a featureless white mask up to their face.

Is Your Branding Too Professional? Putting People Into Your Marketing

There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers […]