Businessmen and businesswoman searching using magnifying glasses and binoculars.

Are You Marketing to the Right Clients?

In our podcast episode, Risks and Rewards of Business Diversification, Julia and Laura discussed business diversification, both organically by evolving your company and quickly through the use of mergers and acquisitions. An important aspect of that is understanding your own company, such as its income streams—which almost always means your customers. But as your current […]
Man with laptop targeting a bullseye with a dart.

B2B Social Media: Branding and Business Targeting

Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers to make purchases. However, if you’re not a B2C but instead a B2B company, you’re focused not on attracting hundreds […]