With around 2.9 billion users, Facebook is still, by far, the most popular social media platform worldwide. It’s part of the reason why advertising on the site is an attractive option for all kinds of companies looking to reach different audiences. And for small to medium-sized businesses in particular, running ads on Facebook is typically […]
In one of our recent blogs, Industry Facing vs Client Facing: Picking the Right Voice, we talked about picking the right voice for your clients. While we briefly touched on identifying these clients, we also understand that it’s a critical part of your marketing plan that requires its own article. Not only to help you […]