When it comes to online marketing, you’re constantly pulled two ways – trying to appease the algorithms of Google Search and social media indexing with SEO and trying to provide engaging content for the users on these platforms. What if I told you that if done right, you can do both simultaneously with the large […]
It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social media platforms are not built the same, and depending on your audience, you might be just as present as always. […]
We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all hope we won’t think this when we see some of our own business’s marketing, it can happen. From simple tone-deaf […]
As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If you find yourself in one of those situations where you’re marketing department isn’t providing results, and your own marketing […]
Video now reigns supreme on Instagram. Are you having trouble making the shift and keeping engagement? If you hope to generate engagement using Instagram videos, you need to know how to expertly execute the video process. Gaining traction with Instagram videos requires a lot more than chasing viral trends. Let’s review how you can get […]
If you know the adage about the tree falling in the woods, you know that the most polished social media post, the best call to action, and the sharpest graphics don’t mean anything without engagement. It’s discouraging to do everything right on social media as a business and fail to get people to see, share, […]
Like all things related to technology, Instagram is constantly evolving. Although being added to the platform in mid-2019 – what feels like a century ago – many users are still unfamiliar with creator accounts. While sharing some similarities with the business account, both types of profiles are geared toward different users. Depending on your goals […]
Social media trends have the benefit of being quickly adopted. With quarantine contributing to consumers’ internet usage, these trends have caught fire even quicker than before. This rapid evolution in the field has presented businesses and social media marketers with brand new challenges when it comes to their online strategy. To help manage this dizzying […]
Many businesses have been born from hobbies, and it’s the path to a fulfilling career for many entrepreneurs. While starting your own business can be intimidating, the efforts are often rewarding. Yet, there’s nothing small about being a small business owner. By shouldering the immense task of becoming a business owner, not only are you […]