Hands shield "belief" written in wooden blocks from several "facts" written in wooden blocks as a representation of confirmation bias.

Dealing with Confirmation Bias in Marketing & Advertising

Data-driven marketing and advertising is vital to ensure your time, effort, and money spent has the biggest impact. But is your data wrong? Are your marketing strategies based on false assumptions and bias? In our last episode of the enVisioning Success podcast, Objective Over Personal: The Science of Avatar Creation, co-hosts Julia and Laura touch […]
Hand pulling out building blocks that represent various types of content marketing.

Are You Producing the Right Content for Your Brand?

We’ve all heard when it comes to marketing, content is king. But what kind of content is there, and which makes the most sense for your brand and industry? In their most recent episode, Content Strategy for the Modernized Brand, enVisioning Success podcast hosts Laura and Julia review how refreshing your brand means refreshing your […]
Busy business illustration containing computers, loudspeakers, rocket ships, and business people.

Online Business Presence: The Marketing Tool You’re Not Using

A website you haven’t updated in years, a partially filled-out social media profile, and no one knows who managed your Google Business listing: sound familiar? If you’ve got a well-established business but a poorly established online business presence, you’re leaving money on the barrelhead for easy inbound marketing. From locating your business online to finding […]

Mass Innovation Network Webinar: Making Social Media Work for You

While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to bring her “Making Social Media Work for You” webinar crash course to their audience of startups, business advisors, and innovators. […]
Laptop screen display Facebook Ads Manager

How to Avoid Meta Ad Rejections

If your business runs advertisements on Facebook or Instagram, more often than not, your ads probably get approved without any issues and run at their scheduled times. But have you ever had an ad get rejected? In this blog, we’ll share three of Meta’s advertising policies to be aware of in order to avoid Meta […]