A group of people sitting on a bench using their cellphones, representing new social media trends

Business Bootcamp: Tracking New Social Media Trends

Social media trends have the benefit of being quickly adopted. With quarantine contributing to consumers’ internet usage, these trends have caught fire even quicker than before. This rapid evolution in the field has presented businesses and social media marketers with brand new challenges when it comes to their online strategy. To help manage this dizzying […]

Don’t Take the Social Out of Your Social Media Strategy

Facebook. Twitter. Instagram.  All were founded with the idea that the platform would be used as a way for individuals to connect with other individuals. At some point, businesses jumped on the bandwagon as well, and quickly learned that when it comes to selling your business on social media, you either sink or swim.