Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]
As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]
The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]
When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a critical role. Alongside changes in layout, functionality, and format come changes to the written content, from adding in text for […]
Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content. From there, it’s about finding out your best options, which should be guided by three factors: relevance of content, ease […]
There can be a wide gap between the website your business currently has and the website it needs. This isn’t just personal preference: depending on the age, functionality, and content on your website, you could be missing out on more visits, actions, and purchases. While age is the biggest contributing factor (older websites simply don’t […]
If you’ve perused through our blog collect for the last few years, you’d get the impression that I like to write blogs. And you’d be right. While I wear many hats here at Vision, my favorite one must be “content creator,” and my favorite part of that has to be writing blogs, both internally and […]
Content marketing·Facebook Marketing·How To·Internet Marketing·Relationship Marketing·Search Engine Optimization·Small Business·Social Media Marketing
Keys to Successful Brand Reputation Management
In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand. What does this mean for you? It means that what people think and say about your brand has an enormous […]
While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]