Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management might mean you need to change how you do business. And when you change how you do business, you may […]
When it comes to online marketing, you’re constantly pulled two ways – trying to appease the algorithms of Google Search and social media indexing with SEO and trying to provide engaging content for the users on these platforms. What if I told you that if done right, you can do both simultaneously with the large […]
Everyone wants their website to rank higher on Google Search results. While certain features – such as better loading times or mobile-friendly designs – might require you to pay more to switch hosts or rebuild your website, that isn’t the case with all search engine optimization (SEO). If you’re working to improve your website’s ranking, […]
Maybe you’ve just started slinging content, or maybe you finally dusted off your analytics, but it can be frustrating if you’re not getting the page views and engagement you expected from your blog. Creating content for your website and social media is always a good idea. But if you’re doing it wrong, you are at […]
When we talk about SEO – Search Engine Optimization – we’re really talking about SEO for Google Search. This is the most used search engine because it’s continued to evolve with the times, breaking up predatory SEO and adding in features that make it easier for people to find what they need and businesses list […]
As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If you find yourself in one of those situations where you’re marketing department isn’t providing results, and your own marketing […]
For your business, the Alphabet company has many tools, especially when marketing your company on – let’s face it – the only important search engine. Making sure your business is present on Google Maps with your Business Listing, monitoring Google Reviews, tracking website traffic with Google Analytics, and even spending money on Google Ads to […]
Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]
As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]