Business owner or marketer staring red-eyed at laptop, representing obsessing over a single analytics metric.

Obsessing Over a Single Analytics Metric: A Marketer’s Take

Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]