Cold calling – that is the soliciting for business with customers who don’t have previous contact or even knowledge of the salesperson – is entering its twilight years in this digital era. While some salespeople will swear by cold calling to getting sales results, many businesses don’t have the workforce or budgets to have a […]
Just because your business is 10 years old, doesn’t mean your website should be. The truth is, a lot of things age well in time—like wine, friendship, and dogs (haha). However, a website is not one of them. Many businesses in this digital world we are living in are blind to even the simplest of […]
Facebook Marketing·Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Selling·Small Business
7 Important Resolutions for 2011
Doing the same thing while expecting different results is the definition of insanity! Therefore, we should resolve to do some things a little differently. Here are the things I suggest considering for your business: Step outside your comfort zone and explore new marketing possibilities that you may not have been willing to consider in 2010. […]
I received a call from Natasha, a San Diego-based marketing agency underling, whose company specializes in
Well, yes and no. Let’s set the scene and see how closely you resemble this situation:
PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]
Well, you’re not the only one. When you work with an agency, you have a different experience. Most often, the ad agency is paid by the media outlet, and NOT by you, the business owner. This means that when you buy your media through your agency, you typically do not have to pay for our […]
Brevity: shortness of duration, especially shortness or conciseness (of expression). Too often marketing work, such as advertisements and brochures, try telling you everything about a business crammed into a necessarily small space. However, that is the quickest way to lose your prospect’s attention. When you produce marketing materials, their focus should be making a point […]