Happy New Year Hanging Baubles

7 Important Resolutions for 2011

Doing the same thing while expecting different results is the definition of insanity!  Therefore, we should resolve to do some things a little differently. Here are the things I suggest considering for your business: Step outside your comfort zone and explore new marketing possibilities that you may not have been willing to consider in 2010.  […]

When to integrate PR – and what it means.

PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]

Brevity = Sales

Brevity: shortness of duration, especially shortness or conciseness (of expression). Too often marketing work, such as advertisements and brochures, try telling you everything about a business crammed into a necessarily small space. However, that is the quickest way to lose your prospect’s attention. When you produce marketing materials, their focus should be making a point […]