We’ve all seen a news article about someone who lost their job after they tweeted something. Or a company that went into PR mode after something that was said by a staff member was attributed to its brand. Businesses everywhere struggle between having their employees act as brand ambassadors and the outcry that comes with […]
This article originally appeared in the Worcester Business Journal on October 28th, 2019. Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews, Google listings to Glassdoor: these services allow a quick review of stars and top comments to help influence decisions. While […]
How do people find and connect with your business online? From Facebook to Google, from contact forms on your website to third-party apps, this network of online websites and tools is how you connect with customers and clients. The ability to manage these systems – collectively known as your online presence – and coordinate the […]
The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding businesses do for events, usually as part of a larger marketing program, to show support and celebration of the message […]
This article originally appeared in the Worcester Business Journal on April 29th, 2019. Every business needs advice, especially for matters outside its expertise. We’ve been helping clients for 20 years, and we’ve seen businesses thrive and die in New England due to how they handled marketing. Ignoring critical parts of marketing and brand management will […]
One of the perks and perils of being a modern company is your online presence. Without having to do anything yourself, information will be collected and submitted to help people find you. Some of this information is inherently useful, such as providing directions and operating times. But others are two-edged and can hinder as much […]
Business Blogging·How To·Internet Marketing·Online Public Relations·Relationship Marketing·Search Engine Marketing·Word of Mouth Marketing
Shifting from Reputation Management to Reputation Marketing
Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]
It’s always good for your business to rank high online, from search results to review site ratings. Each one is another victory and another avenue for customers to find their way to you. That’s why we’re excited to be listed as one of the Top Web Designers in Worcester. For reference, UpCity is a listings […]
We live in a world where reputation isn’t just word-of-mouth or newspaper articles, but a place where people turn to their phone and computers to make informed decisions. They use online reputation services such as Yelp, Google Reviews, Facebook Reviews, the BBB Database, and more. For many, this is their interaction with your company and […]