
It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations – is a cornerstone of social media branding, but when executed poorly or for the wrong reasons can cause a […]

The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding businesses do for events, usually as part of a larger marketing program, to show support and celebration of the message […]