Graphic of a press release

Should You Send a Press Release?

Regardless of your business’ size or industry, there are many instances in which something happening at your company may be considered news—whether for good or bad—by the public. Yet, there are also plenty of instances in which what’s happening at your business is not of interest to other people—no matter how important or exciting it […]
Collection of awards and collateral from 40 Under Forty program.

Why Awards are an Important Part of Your Marketing

Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]