Businessmen and businesswoman searching using magnifying glasses and binoculars.

Are You Marketing to the Right Clients?

In our podcast episode, Risks and Rewards of Business Diversification, Julia and Laura discussed business diversification, both organically by evolving your company and quickly through the use of mergers and acquisitions. An important aspect of that is understanding your own company, such as its income streams—which almost always means your customers. But as your current […]
Building blogs with M & A on them, representing mergers & acquisitions.

A Marketer’s Perspective on Mergers & Acquisitions

In our podcast episode, Mergers and Acquisitions: Opportunities and Pitfalls, Julia and Laura discussed the importance of mergers and acquisitions when it comes to business strategy, especially the importance of building trust and rapport with the affected parties before signing on the line. In this article, we’ll explore another aspect of M&A: how marketing factors […]
Businessman and businesswoman shaking hands over office table.

Why Strategic Partnerships & Collaboration Grow Your Business

In our podcast episode, Building Strategic Partnerships and Collaborations, Julia and Laura discussed the importance of collaboration in any business, including how to strategically use partnerships to leverage business growth through better connections and efficiencies. In this article, we will explore when to set up these partnerships, uses of vendors and white label services, and […]
The logo of the enVisioning Success podcast, a rocket on a cloud.

enVisioning Success: Our Marketing & Business Podcast

We’re proud to announce the launch of our new business podcast: enVisioning Success! This podcast with two of our execs at Vision Advertising is all about making smarter decisions for your entrepreneurial journey, from established businesses leading their industry to those just starting out. CEOs, small business owners, and visionaries of all stripes will find […]
Julia Becker Collins with Allen Ibrahim on Talking Marketing Podcast

Leadership, Employee Retention & Loyalty with Julia Becker Collins

The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t protect their workforce and transition to the new normal saw employee leave, never to return. Vision Advertising’s own COO Julia […]