In our podcast episode, Mergers and Acquisitions: Opportunities and Pitfalls, Julia and Laura discussed the importance of mergers and acquisitions when it comes to business strategy, especially the importance of building trust and rapport with the affected parties before signing on the line. In this article, we’ll explore another aspect of M&A: how marketing factors […]
In our podcast episode, Building Strategic Partnerships and Collaborations, Julia and Laura discussed the importance of collaboration in any business, including how to strategically use partnerships to leverage business growth through better connections and efficiencies. In this article, we will explore when to set up these partnerships, uses of vendors and white label services, and […]
This article originally appeared in the Worcester Business Journal on October 2nd, 2017. Deciding whether to hire in-house marketers or to outsource to an agency isn’t always easy. Every situation is different, and there are variables. To keep things simple, I suggest starting by exploring three critical questions.