Cold calling – that is the soliciting for business with customers who don’t have previous contact or even knowledge of the salesperson – is entering its twilight years in this digital era. While some salespeople will swear by cold calling to getting sales results, many businesses don’t have the workforce or budgets to have a […]
Content marketing·Internet Marketing·Marketing Process·Relationship Marketing·Search Engine Marketing·Social Media Marketing
Comparing Outbound and Inbound Marketing
When marketing and advertising agencies start to talk about marketing strategies for your business, you’ve probably heard the terms “outbound marketing” and “inbound marketing.” What on the surface just seems like insider jargon or buzz words actually explains the two major schools of thought when it comes to advertising and marketing your company, and the […]