In our podcast episode, Building Strategic Partnerships and Collaborations, Julia and Laura discussed the importance of collaboration in any business, including how to strategically use partnerships to leverage business growth through better connections and efficiencies. In this article, we will explore when to set up these partnerships, uses of vendors and white label services, and […]
While the internet can make the world a very big place, it can also make it a very cramped one as a business owner. The COVID pandemic has squeezed businesses out, but it’s also squeezed most of them online and on apps. This has opened new opportunities but also means your competitive niche has become […]
This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
This article originally appeared in the Worcester Business Journal on April 13th, 2020. It’s easy to look at everyone in the same industry as you as your enemy, but it’s incredibly short-sighted. You will find businesses in your network overlap with your own, but that overlap is rarely complete. It’s in these mutual gaps in […]
AKA Queen of Marketing and Ops Julia, our VP of Marketing and Operations, is the face of Vision Advertising. As a client, you’ll see her regularly through the onboarding process, with many having ongoing meetings to pick her brain – consulting for specific marketing initiatives or general business management, both of which she has years […]
All I heard during my junior year in college was the importance of internships and networking. Come spring semester, I took it to heart and started looking for a summer internship. I found a cool opportunity as a marketing intern at a small financial firm. I’ve always thought financial planning was interesting so I was […]
Don’t believe me? Just ask Frank Damelio of Target Intellect who not only is a rock star with all things public speaking, but he is a gifted educator who helps executives and leaders be great speakers that command the room. If you want to market yourself for free (and then ultimately get PAID to market […]