Two marketers analyze a client's information as part of a marketing plan.

What Should I Look for in a Marketing Plan?

Whether you’re working with an internal marketing department or an outside marketing agency, the first step to any major marketing push should be a marketing plan. As discussed by enVisioning Success co-hosts Julia and Laura in their podcast episode, Laying the Groundwork: Crafting Your Marketing Plan, a marketing plan is critical in understanding where your […]
Woman shopper surrounded by different options in multi-channel marketing.

Building Multi-Channel Marketing That Actually Works

There are a lot of buzzwords and jargon in the marketing industry, and while on this blog we try to avoid them, explaining them is even better. In the enVisioning Success podcast episode, Integrative Marketing Campaigns: Cohesive Multi-Channel Approaches, co-host Julia and Laura go through the “$50 sentence” of that title to explore multi-faceted marketing […]