A close up of a man's hand holding a phone with the Instagram Reels logo on the screen over a wooden table, atop of which sits a bowl of popcorn an earbuds.

Marketing Your Business on Instagram Reels

Short-form video has often had a youth appeal, from the lamented social media platform Vine to the popular yet controversial TikTok. But now a new challenger has entered the game: Instagram Reels. Although this addition to Instagram appears to be their response to the trendy lip-synch and dance-based videos, the benefits extend to some business […]
Multiple fish drawn on a chalkboard, with a majority of them being white in color and swimming left and one being yellow and swimming right, used to depict creative differentiation

Creative Differentiation: Embracing Uniqueness in a Competitive Industry

Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]
"SEO" written in notebook with arrows pointing to the words, "Ranking," "Backlinks," "Traffic," "Keywords," "Optimization," and "Search." A smaller notepad is on the left where the long form of SEO is written out, "Search Engine Optimization." The notebooks are on a desk with paperclips, pencils, a pair of glasses, a crumpled up piece of paper, and a house plant.

Overhauling Your SEO (Part 2 of 2): Content Re-Creation

Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are several ways you can resurrect your website from the depths of obscurity. It can take a fair amount of work […]
Laura DiBenedetto, CEO of Vision Advertising, presenting a webinar on a laptop screen on top of a desk next to house plants

Motherhood & Entrepreneurship Webinar: Prioritizing Business as a Parent

Society is gradually distancing itself from the falsehood that a mother must choose between her family and her work. It’s undoubtedly difficult to raise children in such a climate while also juggling the complexities of a business, but overcoming these hardships is part of becoming a successful entrepreneur. Last week, we hosted Motherhood & Entrepreneurship […]
A women wearing a headset holding a post-it note with a question mark on it, indicating the important of asking questions as a professional

The Importance of Asking Questions as a Professional

For business owners, there are unfortunate mental and societal pressures that accompany asking questions in the workplace. There’s a deep-seated fear that your team will label you a fraud if you question your own business’s internal affairs. This reluctance to ask questions can put unnecessary strain on you and your business. It’s important to overcome […]
Exhausted businesswoman having a headache at her office.

Why Stopping Marketing Now Will Hurt You Later

When you close down your business during a long-term emergency, should you close it all down? As COVID-19 continues to flare up and a recession looms, this is the question companies need to ask themselves. The more that’s stopped, from payroll to supply chains, the harder everything is to restart, especially with the potential of […]

Get to Know Our Staff: Alex Geyer

For Alex Geyer, Vision Advertising’s Senior Brand Strategist, providing the best work for his clients and guiding them down the path to success and growth is his ultimate goal. Alex not only provides top-level work for his clients, but he also supports the Vision Advertising staff by creating internal documents and hosting well-informed meetings, so in […]

Selecting a Marketing Agency: How to Do It Right

Investing in a partnership with a marketing agency is important in today’s fast-paced digital world. Selecting the right marketing agency is critical. When you select a marketing agency, you are selecting a business partner. This agency needs to not only be someone you can work with, but someone who can execute your vision. Here are […]