A college woman completing her social media internship online.

Remote Internship: Anywhere, Anytime

Internships are the best way to gain experience and reach goals while meeting people who are in the same career field as you. How can someone achieve those goals and make important connections during an online internship? I’d like to share my experiences and thoughts while being a Social Media intern at Vision Advertising and […]
The Apple logo displayed on a glass wall.

What Apple’s New Privacy Changes Mean for Marketers

Privacy policy updates usually aren’t newsworthy, but as marketers, we couldn’t help but tune into the headlines featuring Apple’s latest privacy updates. And as marketers, we had to delve in past the headlines to find out how Apple’s latest privacy updates are shaping our industry. During their annual developer conference, Apple announced a slew of […]
Aerial view of winding road in high mountain pass trough dense trees, meant to illustrate mapping your customer journey.

Drive Purchasing Decisions by Mapping Your Customer Journey

In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With roadmaps leading consumers in every which direction, how do you specifically direct them to […]
"Client Testimonials" written on a notepad on top of a pick desk cluttered with notebooks.

Applying Testimonials to Your Business’s Marketing Strategy

Long past are the days where a customer’s referral only extended to their immediate social circle. The internet has immortalized our opinions, fully in view of customers researching your business. However, beyond Amazon, Yelp, and other review platforms, there’s another powerful marketing tool that often goes underutilized: testimonials. Testimonials serve as a vote of confidence […]
A face mask on a green background decorated in a St. Patrick's Day headband, meant to represent Massachusetts' COVID reopening plans advance in March

March COVID-19 Rundown: Reopening Plans Spring Forward

Massachusetts is making significant progress in the fight against COVID, and as a result, we are being rewarded for our efforts. With drops in daily COVID cases and hospitalizations and vaccination rates continuing to soar, Massachusetts seems to finally be on the path to recovery. With society on the mend, it’s been deemed safe to […]
Five red hot air balloons in a cloudy gray sky, with one hot air balloon slight higher than the others with the help of a smaller balloon tied to the top. A picture meant to show the competitive edge of cross-selling vs. upselling.

Cross-Selling vs. Upselling: Bolstering Your Revenue

Selling a customer a bar of soap is money earned, but it’s not going to keep a business afloat. You want to encourage customers to spend more. To do so, you need to show them everything else you have to offer. That’s where the two sales tactics – cross-selling and upselling – come into play. […]