A college woman completing her social media internship online.

Remote Internship: Anywhere, Anytime

Internships are the best way to gain experience and reach goals while meeting people who are in the same career field as you. How can someone achieve those goals and make important connections during an online internship? I’d like to share my experiences and thoughts while being a Social Media intern at Vision Advertising and […]
The Apple logo displayed on a glass wall.

What Apple’s New Privacy Changes Mean for Marketers

Privacy policy updates usually aren’t newsworthy, but as marketers, we couldn’t help but tune into the headlines featuring Apple’s latest privacy updates. And as marketers, we had to delve in past the headlines to find out how Apple’s latest privacy updates are shaping our industry. During their annual developer conference, Apple announced a slew of […]
Aerial view of winding road in high mountain pass trough dense trees, meant to illustrate mapping your customer journey.

Drive Purchasing Decisions by Mapping Your Customer Journey

In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With roadmaps leading consumers in every which direction, how do you specifically direct them to […]
"Client Testimonials" written on a notepad on top of a pick desk cluttered with notebooks.

Applying Testimonials to Your Business’s Marketing Strategy

Long past are the days where a customer’s referral only extended to their immediate social circle. The internet has immortalized our opinions, fully in view of customers researching your business. However, beyond Amazon, Yelp, and other review platforms, there’s another powerful marketing tool that often goes underutilized: testimonials. Testimonials serve as a vote of confidence […]
A face mask on a green background decorated in a St. Patrick's Day headband, meant to represent Massachusetts' COVID reopening plans advance in March

March COVID-19 Rundown: Reopening Plans Spring Forward

Massachusetts is making significant progress in the fight against COVID, and as a result, we are being rewarded for our efforts. With drops in daily COVID cases and hospitalizations and vaccination rates continuing to soar, Massachusetts seems to finally be on the path to recovery. With society on the mend, it’s been deemed safe to […]
Vision Advertising COO Julia Becker Collins performing the Business Bootcamp Social Media webinar on the screen of a laptop on top of a desk

Business Bootcamp: Finding Sense in Social Media

Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]
Five red hot air balloons in a cloudy gray sky, with one hot air balloon slight higher than the others with the help of a smaller balloon tied to the top. A picture meant to show the competitive edge of cross-selling vs. upselling.

Cross-Selling vs. Upselling: Bolstering Your Revenue

Selling a customer a bar of soap is money earned, but it’s not going to keep a business afloat. You want to encourage customers to spend more. To do so, you need to show them everything else you have to offer. That’s where the two sales tactics – cross-selling and upselling – come into play. […]
A rustic wooden table topped with an assortment of Thanksgiving Day vegetables such as squash and pumpkins next to a sign that reads, "Stay Safe."

November COVID-19 Rundown: Addressing the Tightening Restrictions

Although it may not look like it from our current perspectives, we have reasons to give thanks this Thanksgiving. As Massachusetts residents, we continue to have infection rates that are lower than most of the country. Also, we can appreciate how our community has come together to support local businesses this year. Nevertheless, cases are […]
A close up of a man's hand holding a phone with the Instagram Reels logo on the screen over a wooden table, atop of which sits a bowl of popcorn an earbuds.

Marketing Your Business on Instagram Reels

Short-form video has often had a youth appeal, from the lamented social media platform Vine to the popular yet controversial TikTok. But now a new challenger has entered the game: Instagram Reels. Although this addition to Instagram appears to be their response to the trendy lip-synch and dance-based videos, the benefits extend to some business […]