B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their sales and marketing is the importance of remembering that their target businesses are still composed of people. By targeting that […]
Marketing – when boiled down to the basics – is about getting your company out there and your customers in. Regardless if you run a restaurant, oversee an office, or captain a company, you can see marketing as a tool for you to increase your sales and your company. In today’s world, marketing has more […]
As some of you know, I am the founder of this company, and also some years back, I started the World Green Business Association (WGBA), which only survived a few months. I learned a lot in my journey as founder of the WGBA, and learned even more when it ultimately was crushed under the weight […]