We’re proud to announce the launch of our new business podcast: enVisioning Success! This podcast with two of our execs at Vision Advertising is all about making smarter decisions for your entrepreneurial journey, from established businesses leading their industry to those just starting out. CEOs, small business owners, and visionaries of all stripes will find […]
Last week, Julia Becker Collins was in the news as part of a panel of experts quoted by the Massachusetts Business Network (MBN) in their article “6 Experts Share Advice for Starting a Business.” These business tips for becoming an entrepreneur from Massachusetts business experts ran the gambit from attorneys talking about laying the legal […]
For those outside of the industry, marketing and advertising may seem like—and are often used as—interchangeable terms. While the two concepts are closely related, they aren’t the same thing. And in order for your business to be successful with either, you need to understand the distinction, as well as when and how each is put […]
Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the marketing resources available to them. Taking these factors into account is crucial for determining what types of media are possible […]
The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of necessity, the “new normal” we’re experiencing in 2022 still puts precedence on these online components. But as always, with so […]
Earlier this week, some Instagram users got a rude awakening when, upon trying to log in, they discovered an outage or – far worse – a suspended account. While the latter seems to be the result of the former, individuals and businesses who use Instagram exclusively to communicate, market, and sell to their clients were […]
Looking to build upon your marketing prowess but don’t have the budget to spend on consultations or classes? Then we hope you’ve been taking advantage of Vision Advertising’s free webinar series: Business Bootcamps! At Vision Advertising, we’re passionate about marketing education. Our professional marketers focus intently on getting entrepreneurs and small businesses over the initial […]
It’s already almost the end of 2022. For your business, do you feel like you’re still stuck in 2020? These last couple of years have played hell with long-term business strategies, so it’s time to pivot to avoid continuing to miss goals – assuming you’ve planned that far. In this webinar, our COO Julia Becker […]
Approaching any task without a strategy can be overwhelming, and the same goes for marketing. With seemingly unlimited marketing channels – from print ads and brochures to social media and blogs – it can be tricky to figure out where to allocate your business’s resources. That’s why it’s so vital to establish your strategy before […]
Marketing is how you shine a spotlight on your business. Without a proper strategy, there’s no road map leading consumers to your storefront. Creating the perfect marketing plan relies on finding an intersection between marketing and business strategy. Since a marketing strategy requires a great deal of foresight and resources, we paired with the Better […]