Graphic conceptualizing marketing strategies and different types of media

Paid, Owned, and Earned Media: What’s the Difference?

Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the marketing resources available to them. Taking these factors into account is crucial for determining what types of media are possible […]

A Procrastinator’s Guide to Last-Minute Holiday Marketing

The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of necessity, the “new normal” we’re experiencing in 2022 still puts precedence on these online components. But as always, with so […]
A picture of Vision COO Julia Becker Collins presenting a Business Bootcamp webinar on the screen of alaptop on top of a desk, where someone is taking notes in a notebook

Binge-Worthy Marketing Webinars: Vision’s Business Bootcamps

Looking to build upon your marketing prowess but don’t have the budget to spend on consultations or classes? Then we hope you’ve been taking advantage of Vision Advertising’s free webinar series: Business Bootcamps! At Vision Advertising, we’re passionate about marketing education. Our professional marketers focus intently on getting entrepreneurs and small businesses over the initial […]
Woman in sneakers at starting line with 2022 on it.

Business Bootcamp: Business and Marketing Strategy – Starting Off 2022 Right

It’s already almost the end of 2022. For your business, do you feel like you’re still stuck in 2020? These last couple of years have played hell with long-term business strategies, so it’s time to pivot to avoid continuing to miss goals – assuming you’ve planned that far. In this webinar, our COO Julia Becker […]
A plastic ruler measure the height of a tower of blocks that spell out "success"

Business Bootcamp: Measuring Success with Marketing Strategies

Approaching any task without a strategy can be overwhelming, and the same goes for marketing. With seemingly unlimited marketing channels – from print ads and brochures to social media and blogs – it can be tricky to figure out where to allocate your business’s resources. That’s why it’s so vital to establish your strategy before […]
A notebook with "Marketing" written on it next to a pair of glasses, a coffee mug, a computer mouse, and a laptop on top of a desk.

BBB Event: Making the Most of Your Marketing Strategy

Marketing is how you shine a spotlight on your business. Without a proper strategy, there’s no road map leading consumers to your storefront. Creating the perfect marketing plan relies on finding an intersection between marketing and business strategy. Since a marketing strategy requires a great deal of foresight and resources, we paired with the Better […]
Marketing strategy for finding customers.

Comparing Outbound and Inbound Marketing

When marketing and advertising agencies start to talk about marketing strategies for your business, you’ve probably heard the terms “outbound marketing” and “inbound marketing.”  What on the surface just seems like insider jargon or buzz words actually explains the two major schools of thought when it comes to advertising and marketing your company, and the […]