When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a critical role. Alongside changes in layout, functionality, and format come changes to the written content, from adding in text for […]
When we start a discussion with clients, one of the first parts of our consultation is to go over their current marketing and their current business goals and see how the two line up. Often, much of our consultation with clients is exploring the goals marketing can provide (traffic, online presence, form submissions, etc.) and […]
In the time I’ve worked for Vision, clients have come and gone. Some become life-long partners for us, while others come and go after a bumpy relationship. Being a good client isn’t about how demanding you are, or your personality, or your expectations: it’s about working together with your marketing agency. By doing this your […]
If you’re transitioning from outbound to inbound marketing, good for you!
Summer is upon us. Planning on working only part time this summer, or taking 3 day weekends all season? If so, consider the cost. Would you have a far more profitable fall if you planted some marketing seeds now? Would you be all that much more successful if you put that day off towards working […]
What worked 20 years ago may not work today. The market will always change and evolve. If your brand identity does not change and evolve with the market and its buying trends, your business will not stand out, will not be recognized as the solution, and it will be left behind.
This article is dedicated to companies that are in overly saturated markets of any kind – the same principles apply to products and services alike. Business owners often find themselves struggling with how they are different, and many eventually conclude (rightly), that there is NO difference. From there, the typical responses are either/or getting discouraged, […]
The holidays are upon us, and pretty soon we’ll be watching the ball drop in Times Square. Do you know where your marketing will lead you in the New Year? Or have you even thought that far ahead? If you have thought ahead and planned for 2006’s marketing activities, you are on the right track. […]
Nope, but thanks for asking. First off, you’re not alone in feeling that way. But, this is THE time to market, and any savvy investor will agree. Allow me to explain. Do you know someone who kicks themselves for not buying Real Estate when the economy was down? When the market spiked, property prices doubled […]
Illustrative example: David invests $10K in Q1 into marketing, makes $10K back in Q2, and an additional $20K in Q3 & Q4. Total profit from marketing investment = $20K. Initial investment = $10K. Time to reap return = 6 months. So, with that example how on earth can you go wrong? What if David didn’t […]