It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]
Social media has long since matured from a digital hangout for younger generations. Nowadays, social media can be used as a tool to convey your brand identity, direct traffic to your website, and generate sales. Last week, we hosted the webinar, Social Media 101, on Facebook Live to help businesses establish an effective social media […]
Remember our blog, B2B Social Media: Branding and Business Targeting? In many ways, this was an “I told you that story so I could tell you this one.” While that blog focused on the basics, such as tailoring your website and voice to reach your B2B industries on social media, as well as how to […]
Facebook, LinkedIn, Instagram, Twitter—these are just a few of the many social media platforms available to business owners. Given these tools to help grow your online presence, how do you find which platform is best for your business? As a business owner using social media, one of your goals is to figure out where your […]
Each social media has their own strengths and weakness: knowing the difference and using the right one in any given circumstance will help boost your message and make sure you’re spending your money in the most effective way. While you might have a presence on multible platforms, which ones should you focus on, and when […]
LinkedIn holds a unique place in the social media world. While other platforms focus on the general public, LinkedIn targets businesses and the employees in them. While advertising your business on Facebook is through avenues of friends and family, doing it through LinkedIn focuses on owners and administrators. LinkedIn is a powerful business tool (as […]
Each social media platform is unique and serves its own purpose. One of the strengths of LinkedIn is that it allows people to interact with groups that are similar to their own. LinkedIn immediately seeks to define you as a professional from job, to skills, to experience, to aspirations. This makes it easier for your […]
As 2013 comes to a close, it is important to identify the trends in the social media universe that will be relevant in 2014.
Watch this segment featuring our President & Founder, Laura L. Briere and you decide! Here are the links you’ll need. https://www.linkedin.com https://apps.facebook.com/branchout/