A cellphone with ear buds plugged in lying next to a computer tablet littered with social media icons

Business Bootcamp: Social Media 101 Remastered

It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
Vision Advertising COO Julia Becker Collins performing the Business Bootcamp Social Media webinar on the screen of a laptop on top of a desk

Business Bootcamp: Finding Sense in Social Media

Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]
social media platform logos

Social Media Platforms; Where Does Your Audience Live?

Facebook, LinkedIn, Instagram, Twitter—these are just a few of the many social media platforms available to business owners. Given these tools to help grow your online presence, how do you find which platform is best for your business? As a business owner using social media, one of your goals is to figure out where your […]
A person using a laptop with LinkedIn pulled up on their browser

B2B with LinkedIn: The Basics

LinkedIn holds a unique place in the social media world. While other platforms focus on the general public, LinkedIn targets businesses and the employees in them. While advertising your business on Facebook is through avenues of friends and family, doing it through LinkedIn focuses on owners and administrators. LinkedIn is a powerful business tool (as […]