Regardless of your business’ size or industry, there are many instances in which something happening at your company may be considered news—whether for good or bad—by the public. Yet, there are also plenty of instances in which what’s happening at your business is not of interest to other people—no matter how important or exciting it […]
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong leadership styles, per se, but the workforce struggles of the last few years have revealed one style […]
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]
Both our CEO Laura DiBenedetto and COO Julia Becker Collins were invited to speak at the Leaders Communicate Clearly Digital Summit – a series of online webinars equal parts theory and practical teaching from leaders around the globe, released episodically through August and September. Two of the over 21 speakers for the online event, Laura […]
The pandemic has tested the resolve of company leaders across the board. From budget cuts to pivot plans, businesses have had to adapt rapidly to the changing landscape, which might have resulted in some erratic, uninformed decision-making along the way. However, this tendency to make fear-based reactions in anticipation of perceived dangers can result in […]
Regardless of where you, your company, and your staff fall on the political spectrum, we can all agree voting this year is vital. It’s the elephant – or donkey – in the room that we simply can’t ignore. As the old saying goes, “the personal is political,” and since your team is made up of […]
Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence. By having those in your c-suite using their social media accounts to help market your business, you help put a […]
I’ve recently taken to salsa dancing (it’s awesome!). What I found the most interesting connection is how in salsa, the very first lesson is one of leadership, but often times in business and marketing, it can be one of the last – almost an afterthought. Consider this… In salsa, the man leads. Or at least […]