A sign post pointing left and right in the center of a forked road, meant t signify leadership decision-making

Business Bootcamp: Lessons on Leadership Decision-Making

The pandemic has tested the resolve of company leaders across the board. From budget cuts to pivot plans, businesses have had to adapt rapidly to the changing landscape, which might have resulted in some erratic, uninformed decision-making along the way. However, this tendency to make fear-based reactions in anticipation of perceived dangers can result in […]

Branding Your Company’s Leadership on Social Media

Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence. By having those in your c-suite using their social media accounts to help market your business, you help put a […]

Leadership is a Dance…

I’ve recently taken to salsa dancing (it’s awesome!). What I found the most interesting connection is how in salsa, the very first lesson is one of leadership, but often times in business and marketing, it can be one of the last – almost an afterthought. Consider this… In salsa, the man leads. Or at least […]