Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
The definition of “white paper” can vary from person to person, company to company, industry to industry. In short, a white paper is an authoritative report or guide that solves a reader’s problem, answers their question, or helps them make a decision.
A squeeze page is a web page — which has the sole purpose of capturing a new lead and filling your pipeline — that offers something for free (or discounted) in exchange for information from your new lead. The general approach includes a collection of at least a first name and email address, but some squeeze pages gather much more […]