Two business people consult over graphs with a laptop in the foregrounf with a chart graphic.

Is It a Marketing Problem or a Website Problem? 3 Ways to Tell

Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
Diagram of the squeeze paper process.

Do Squeeze Pages Really Work?

A squeeze page is a web page — which has the sole purpose of capturing a new lead and filling your pipeline — that offers something for free (or discounted) in exchange for information from your new lead.  The general approach includes a collection of at least a first name and email address, but some squeeze pages gather much more […]