As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]
If you’ve perused through our blog collect for the last few years, you’d get the impression that I like to write blogs. And you’d be right. While I wear many hats here at Vision, my favorite one must be “content creator,” and my favorite part of that has to be writing blogs, both internally and […]
Over here at Vision Advertising, we’ve run our fair share of Google AdWords campaigns. On campaigns that I’ve worked on personally, we’ve had ones that worked fantastically, ones that have worked satisfactorily, and ones that we paused and moved clients over to other forms of online advertising. The simple fact is that AdWords isn’t going […]
When just starting to learn how to perform Search Engine Optimization – or SEO – for a website page, online ad, or even a blog post, you’ll probably come across the term keyword. Many guides look at the keyword as a more of a keystone: something which the entire rest of the page is written […]