For many businesses, Instagram is surpassing Facebook in becoming the place to find their customers or clients. But Instagram veterans and newcomers alike might be having trouble fully unlocking the power of social media marketing on this platform. When used properly, hashtags can be a game-changer, helping your company find target audiences and engage with […]
Social media advertising can be a great way to highlight your business on that platform and direct excited customers (and potential customers) to your products or services. But between understanding terminology, setting targeting and ad budgets, and figuring out how to make great ads, social media advertising can be challenging for small businesses and entrepreneurs. […]
Instagram can be a fun social media platform for personal use, but you need to know a whole different set of skills as a business. From picking the right account type to features to use to driving followers, engagement, and positively marketing your products and services, it’s a lot to take in. Thankfully, our own […]
If you have spent any time looking around on Instagram, you know that it is a straightforward, highly visual platform is built around images. While initially designed for personal use, recently it has seen an upsurge of businesses (particularly retailers) making use of the platform more frequently than before. Should your business be on Instagram?
Ever since Facebook bought Instagram for 1 billion dollars, this image-centric social media outlet has only grew exponentially.