This article originally appeared in the Worcester Business Journal on April 29th, 2019. Every business needs advice, especially for matters outside its expertise. We’ve been helping clients for 20 years, and we’ve seen businesses thrive and die in New England due to how they handled marketing. Ignoring critical parts of marketing and brand management will […]
Big news from Vision Advertising: Julia Becker Collins, former Vice President of Marketing & Operations, has been named Chief Operating Officer. In this new role, Julia will lead all aspects of the company, from developing and directing the marketing plans of clients, to managing the operations of all of Vision Advertising’s staff, to company-wide fiscal […]
This article originally appeared in the Worcester Business Journal on November 27th, 2017. Houses are built with blueprints; businesses are built with plans. Plans make the difference. Creating a winning marketing plan is to work within realistic goals, resources and options. This drives results. The best, most user-friendly plans contain: • A spreadsheet listing each […]
This article originally appeared in the Worcester Business Journal on October 2nd, 2017. Deciding whether to hire in-house marketers or to outsource to an agency isn’t always easy. Every situation is different, and there are variables. To keep things simple, I suggest starting by exploring three critical questions.
This article originally appeared in the Worcester Business Journal on May 1st, 2017. When she was 19, Laura DiBenedetto founded Vision Advertising in Worcester. After nearly two decades of purposeful slow growth, the seven-employee company specializes in advertising for hospitality and professional services firms. Her next big adventure is buying her own free-parking building in […]