Woman looking concerned at their laptop.

Do You Need a Better Website for Your Customers?

A critical part of your business and marketing strategy is knowing who your customers are. But as your business grows and time passes, that customer base also grows. At some point, you’ll need to review and realign your business to better serve this moving target, including a better website for your customers as they change. […]
Graphic of marketers using customer behavior to turn marketing into lead generation.

Turning Motivations into Marketing: Understanding Customer Behavior

Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast episode, Beyond Demographics: Crafting Multidimensional Avatars, hosts Laura and Julia explore all that goes into creating a marketing avatar. Today, […]
Businessmen and women maneuvering a dart onto a bullseye, representing targeted marketing.

The Information Needed to Find and Target Your Business’ Customers

Marketing and sales have a lot in common. The biggest similarity? They both have to find your customers in order to do their jobs. And while inbound marketing can beat cold-calling any day, both need information on who to target. In their most recent enVisioning Success podcast episode, Introducing Avatars: The Heartbeat of Your Business, […]
Businessmen and businesswoman searching using magnifying glasses and binoculars.

Are You Marketing to the Right Clients?

In our podcast episode, Risks and Rewards of Business Diversification, Julia and Laura discussed business diversification, both organically by evolving your company and quickly through the use of mergers and acquisitions. An important aspect of that is understanding your own company, such as its income streams—which almost always means your customers. But as your current […]